Building a team allows you to reclaim thirty hours of your week while increasing your total video output. When you stop doing every task yourself, you move from being a…

In the world of farming, the harvest is only the beginning of the work. A wise farmer knows that the wheat gathered from the field can be turned into flour,…

“I feel like I am drowning in my own success; the more my channel grows, the less I actually get to be creative.” This is a sentiment I hear constantly…

I remember the exact moment I realized my solo routine had reached its breaking point. I was managing a single, successful YouTube channel, but I knew that to grow, I…

The biggest lie in the creator economy is that you can reach the top alone without eventually breaking under the pressure of your own success. After eleven years of scaling…

Talking about tradition, most YouTube creators believe that the secret to scaling is simply finding a talented editor. We think that if we just hire someone “good,” our workload will…

When you sit down to watch the first draft of a video your editor just sent over, you are looking for a specific texture. You want to see if the…

Bringing up layering is the only way to survive the transition from a solo creator to a business owner. When I started, I thought hiring was just about offloading work….

Mentioning ease of care is often the last thing on a creator’s mind when they are deep in the trenches of a growing YouTube channel. When I first started scaling…

Discussing noise reduction in the world of content creation often starts with the silence of a solo office. For years, I sat in that silence, handling every cut, every color…